Packaging and retail design expertise
10+ years of creating impactful packaging, merchandising, and scalable brand systems for global CPG brands
Elevating Brands Across Every Touchpoint
Creating unified brand systems across shelf, screen, and shopper experience
Impact-Led Creative Leadership
Driving growth through innovation, cross-functional collaboration, and compelling storytelling
Designing for whats next
Helping brands grow through sustainable thinking, smarter systems, and impactful consumer experiences
SOME DESIGNERS CREATE THINGS TO SHOW YOU WHAT THEY DID. I DESIGN THINGS TO TELL YOU WHAT I SOLVED.
Featured Work
JoJo's
ALL Out
Oars + Alps
OFF!
Ziploc
Assorted Video & Media
Capabilities
BranD Strategy
EXAMPLE: This warehouse club packaging extends brand strategy across larger formats, pallet displays, value messaging, and retail-ready structures while maintaining strong brand recognition.
Visual Brand Language
EXAMPLE: Consistent VBL across an 80-SKU portfolio strengthens brand recognition, improves shelf navigation, and creates a cohesive system shoppers can quickly navigate.
Brand Compliance
EXAMPLE: Updated to ensure consistent branding across retail and ecommerce to help strengthen recognition, build consumer trust, and create a clearer path to purchase.
Consumer-Centered Design
EXAMPLE: Used real shopper data to create stronger relevance, engagement, and purchase appeal.
Benchmarking
EXAMPLE: Utilizing competitor brand audits to help identify category opportunities, differentiation gaps, and design cues that can strengthen brand positioning and shelf impact.
Omnichannel package design
EXAMPLE: Keeps brands clear, consistent, and recognizable across every shopper touchpoint.
![233634-Glade-Unboxing3[10][4] 2.jpg](https://static.wixstatic.com/media/046f1f_056fe05b385143e4b6753d1930b28982~mv2.jpg/v1/fill/w_147,h_147,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/233634-Glade-Unboxing3%5B10%5D%5B4%5D%202.jpg)
Creative Ecommerce
EXAMPLE: Simplified the design for ecommerce to help shoppers quickly understand the product, compare options, and make confident purchase decisions.
Production & Regulatory
EXAMPLE: Ensured the design is accurate, compliant, and print-ready — proofing regulatory claims, reviewing dielines, color, and print specifications before final production
POP & end-cap design
EXAMPLE: Produced impactful POP display to capture shopper attention, reinforce brand recognition, and drive purchase decisions at the point of sale.
Video & Motion Development
EXAMPLE: Directed from concept through final delivery, ensuring strong storytelling, polished motion design, brand consistency, and high-quality execution.
and don't forget :
Creative Leadership
Project Management
Agency Collaboration
Trend Forcasting
Cross-Functional Oversight
(Remote / Hybrid ENVIRONMENT)
Strong design starts with understanding behavior, context, and culture — identifying what captures attention, how people engage, and where opportunities exist to create meaningful distinction.
When these elements work together, design becomes more than decoration — it becomes a strategic tool that guides attention, simplifies decision-making, and strengthens brand recognition across every touchpoint.
