OFF!
Over the years I have worked across a wide range of OFF! product lines, developing packaging graphics and visual systems that balanced strong shelf impact, clear product differentiation, regulatory requirements, and a cohesive brand experience across retail, ecommerce, and club store environments.
Utilized Capabilities
Consumer Packaging Graphics | Brand Identity & Packaging Systems | Packaging Architecture & Hierarchy | Color Strategy & Variant Differentiation | Costco / Warehouse Club Packaging | Omnichannel Packaging Design | Amazon SIPP Packaging Design
Soft Mist
Omnichannel Packaging Design
Led the development of Amazon-compliant packaging systems optimized for direct-to-consumer shipping, balancing regulatory requirements, print production standards, and scalable design adaptation across multiple structural formats while preserving a cohesive brand experience.
Costco / Warehouse
Club Packaging
Developed retail-ready packaging solutions tailored for warehouse club environments, creating bold large-scale graphics and streamlined messaging systems that maximized pallet impact, improved product findability, and strengthened consumer stopping power in high-traffic retail spaces.
OFF! Soft Mist
Brand Standards & Visual Identity
Designed an editorial-style layout for Sunnie Zine that combined lifestyle-driven visuals and clear product benefits tailored to the target demographic, while staying aligned with established OFF! brand standards and identity.
Backyard & Sportsmen
Color Strategy & Variant Differentiation
Illustration-focused packaging graphics that drive distinction within the pest control category and retail set, using distinctive color systems to clearly differentiate product pillars, improve shelf navigation, and strengthen brand recognition.
More Projects
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JOJO'S
ALL OUT
OARS + ALPS
