Ziploc
Helped lead packaging innovation and creative direction across the Ziploc portfolio, developing cohesive packaging systems that strengthened shelf impact, improved navigation, and elevated consumer engagement across retail, ecommerce, and omnichannel touchpoints. From technology-driven visual systems and premium food photography to future-proof packaging architecture, each project balanced iconic brand recognition with modern, performance-driven design.
Utilized Capabilities
Consumer Packaging Graphics | Cross-Functional Creative Collaboration | Art Direction for Photography | Packaging Architecture & Hierarchy | Color Strategy & Variant Differentiation | Costco / Warehouse Club Packaging | Omnichannel Packaging Design | Amazon SIPP Packaging Design
ZIPLOC INNOVATION RESTAGE
Packaging System Scalability
Restaged all Ziploc brand slider and seal-top bags, as well as container packaging, to introduce the newest bag innovations. Each variant features a custom icon system designed to quickly communicate product benefits and improve shelf navigation. Technology-inspired patterns reinforce differentiation across the packaging system.
Led creative direction for high-impact food and product photography across the Ziploc portfolio, enhancing consumer engagement, visual storytelling, and retail conversion with consistently top-performing PRS-tested graphics.
Technology Badge
Designed new technology lockups for SUSO (Stand-Up / Stay-Open) and EasyGuide, where the typography communicates the brand name and tone while the iconography adds visual memorability, emotion, and instant recognition.
SUSO Photography
Worked closely with a 3D agency to produce premium, ultra-realistic food imagery that brought the new Stand-Up / Stay-Open pouring experience to life across all brand touchpoints.
Omichannel Packaging Graphics
Designed Amazon-specific Ship in Product Packaging (SIPP), closely adhering to legal and print requirements while adapting layouts across multiple package sizes and maintaining overall graphic integrity.
Limited Time Offering (LTO)
Invented a future-proof VBL for Ziploc Holiday that balances brand consistency, color differentiation, and evolution across multiple product launches and annual refreshes.
Elevating the Unboxing Experience
Designed omnichannel packaging experiences that extended beyond shelf impact to create elevated unboxing moments — strengthening brand perception, increasing consumer engagement, and delivering a cohesive experience across ecommerce, retail, and social platforms.
A playful seasonal packaging system designed to bring Halloween energy to an everyday household essential. Bold color, festive graphics, and clear brand/product communication create strong shelf presence while turning the product into a fun, collectible part of the celebration.
Limited Edition Holloween
Ziploc Space Bags Redesign
The core idea was to strengthen brand recognition through the iconic Ziploc blue while simplifying shelf navigation with clear category color coding by product type and usage occasion. Updated photography visually reinforces the product’s space-saving benefits, helping shoppers quickly understand performance and make faster purchase decisions at retail and online.
Original
New
Zip’n Steam Brand Update
Clean, easy-to-read instructions improve usability by helping consumers quickly understand the product, reducing confusion and creating a more seamless brand experience.
Original
New
Warehouse Club Graphics
Collaborated closely with SC Johnson marketers and Costco to develop high-impact consumer packaging graphics optimized for warehouse club pallet displays, where designs must capture shopper attention from 10 feet away, increasing visibility, shoppability, and shopper engagement at retail.
More Projects
.png)
