All Out
All Out, a leading pest control brand in Europe, partnered with my team to develop packaging graphics tailored specifically for the Indian market. The objective was to reposition the brand by shifting the focus from purely “killing efficacy” to broader themes centered on family safety, protection, and overall well-being.
Utilized Capabilities
Visual Brand Language (VBL) Development | Brand Identity & Packaging Systems | Packaging System Scalability | Color Strategy & Variant Differentiation | Competitive Analysis | Consumer Insight Workshops | Print Production & Packaging Execution
Research
Competitive & Cross-Category Deep Dive
Digging into a competitive and cross-category dive; Indian advertising often positions the mother as the protector of the home, using warm family moments, protection symbols, efficacy claims, and trusted endorsements to build emotional trust, reassurance, and stronger consumer confidence at retail.
Workshop co-collaboration
Through a collaborative on-site workshop with local teams and stakeholders, we uncovered key insights into Indian advertising and communication behaviors.
Exploration
Finding the Story
Inspired by the emotional role of the mother as the protector of the home, the new direction introduced warmer, family-focused storytelling that visually communicated safety, care, and togetherness. Through simplified messaging, intuitive repellency visuals, and a cleaner, modern packaging system, we created stronger shelf impact, improved shopper communication, and elevated consumer trust at retail.
Original
Final Result
Modern Refresh
The refreshed packaging repositioned All Out for the Indian market from a traditional pest solution to a modern family protector.
Final Result
Modern Refresh
The refreshed packaging repositioned All Out for the Indian market from a traditional pest solution to a modern family protector.
Connect & Engage
As shoppers increasingly viewed conventional products as harsh or unsafe, the new design introduced cleaner visuals, emotional family storytelling, and modern safety cues that reinforced trust, care, and protection — creating stronger shelf impact and deeper consumer connection at retail.
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