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JoJo's
JOJO’s already delivered on taste; the challenge was creating a visual identity that stayed true to the brand while building distinctive shelf presence through ownable brand assets that attract shoppers and drive purchase intent.
Utilized Capabilities
Creative Direction | Visual Brand Language (VBL) Development | Packaging Architecture & Hierarchy | Art Direction for Photography & 3D Visualization | Cross-Functional Creative Collaboration | Category Audits & Competitive Analysis | Color Strategy & Variant Differentiation | Photography
Research
Audit Lineup
For snack brands specifically, packaging is often the “taste test before the taste test.” A strong category audit helps ensure the design instantly communicates flavor, texture, quality, and brand personality from the shelf.
My team and I analyzed packaging trends, photography, claims, hierarchy, and visual systems across the snack aisle to improve shelf impact, strengthen ecommerce performance, and support more strategic, consumer-informed packaging decisions..
+ Heat Map
Analyze. Decide. Improve.
Tested using advanced visual attention software to simulate how consumers perceive your design within the critical first 3–5 seconds — the key window for capturing attention, communicating quickly, and driving shelf impact.
Round One
Design & Exploration:
For snack brands specifically, packaging is often the “taste test before the taste test.” A strong category audit helps ensure the design communicates flavor, texture, quality, and brand personality instantly from the shelf.
Round Two
Decode
Partnering with JOJO’s, we optimized package hierarchy, strengthened flavor differentiation, and delivered a focused “Snack Victoriously” brand message across the portfolio.
Art directed photography and 3D visualization in collaboration with an external agency to create elevated, appetite-driven imagery that reinforced brand personality and enhanced shelf impact across retail and ecommerce touchpoints.
Final Result
Trigger Appetite & Cravings
In the chocolate category, strong product photography is critical at retail because consumers buy based on visual craving, flavor cues, and appetite appeal.
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For JOJO’s, we developed sensory-driven packaging graphics and food photography designed to enhance shelf impact, communicate indulgence, and drive purchase intent.
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